If you’re expecting a technical explanation for how I chose to title my company, you might be disappointed. But if you are someone who loves anyone…my guess is you’ll understand.
I named the company LB3 to honor my three children, Lilliana, Bennett, and Harrison. “Why not LBH”, you ask? Well, the funny thing is that when I was forming the company, my wife was pregnant with Harry. We didn’t know what we’d name the baby (and we didn’t know if it’d be a boy or a girl) so we simply referred to the little one as “Number 3!”
Since my choice to begin this business was in part due to my commitment to staying home with my terrific kids, it seemed only fitting to name the company for them.